Ananda Soul

Ananda Soul – Jewelry with soul, created with intention

Jewelry that speaks to the soul

Ananda Soul is an ethical jewelry brand born from a deep calling to create beauty with purpose. Since 2008, the brand has handcrafted jewelry in Bali that honors the planet, uplifts local communities, and carries a message of empowerment. Each piece of jewelry is more than an accessory – it's a talisman, a blessing, and a reminder to live with intention.

Handmade in Bali with ethical materials

Every piece of jewelry from Ananda Soul is handmade in Bali by a team of over 35 dedicated artisans. The brand uses recycled precious metals and consciously selected gemstones – and before each piece leaves the workshop, it is blessed in a traditional Balinese ceremony with a local priest, rice, incense, and mantras.

The range spans from meaningful bracelets and delicate necklaces to symbolic rings and earrings – all engraved with sacred words, symbols, and blessings.

Sustainability and social responsibility

Ananda Soul donates 10% of its profits to support Balinese children in need of shelter and education – and employs their mothers. The brand works closely with two organizations that help mothers out of poverty with dignity, while their children are given a future filled with hope.

The brand was founded by Christina Zipperlen, who, with a background in psychology, somatic coaching, and advocacy for mental health and LGBTQIA+ rights, infuses each piece of jewelry with intention, love, and integrity.

Ananda Soul at Noramoe.dk

At Noramoe.dk, we are proud retailers of Ananda Soul. We share their values of slow fashion, conscious consumption, and meaningful aesthetics.

See also our other jewelry brands – including A Beautiful Story, Pernille Corydon and & Copenhagen.